Wardrobe Tips for Women’s Branding Head Shots

What do I wear to my headshot session? That’s one of the most asked questions I get regarding head shots, so I thought I would put together this post to help you out!

Your personal branding head shot will send a message to your clients about who you are and the services you offer. Selecting your wardrobe to send the right message is a great first step! Your clothing should enhance your features and not draw attention away from your face. Depending on the line of work you are in, you may want to convey an air of formality, knowledge, trustworthiness or maybe creative, friendly and trendy!

The best rule of thumb for business portraits is to think classic and timeless! Keep it simple, as you can never go wrong with classic and it never goes out of style.

When selecting what to wear, comfort is a great place to start. If you feel comfortable, then you will look more at ease and posing will be more natural. Fit goes hand in hand with comfort, as clothes that don’t fit you well can make you look heavier; both too loose or too tight.

Avoid loud/busy patterns or super bright/neon colours, as they will distract from your face and can leave a colour cast onto your skin (no one wants a green or orange cast along their skin!).

Mid-tone, plain colours are universally flattering and can help the image stand out. It is best to wear colours that are contrasting to your skin. Pastel colours, as well as beige, are often too similar to skin tones and can make you look washed out. Selecting a colour that brings out the colour of your eyes can add a polished look to your overall image.

Wearing a blazer, jacket or cardigan can great visual interest. If you do choose to wear one, try pairing it with a collarless shirt to keep the neckline simple and sleek. Try to avoid sleeveless tops, long sleeves or 3/4 length sleeves are more flattering. Accessories can also add an element of interest, but try not to pick pieces that are too big and bulky, as they will distract the viewers from your face.

The same rules apply to your hair and makeup. Simple is best. No loud or vibrant colours as they will be distracting, as well as try to avoid makeup with glitter or sparkles. Translucent powder will help reduce any shine and make your skin look even. The idea is to add a bit of polish to your look by enhancing your natural beauty, not covering it up.

If you wear glasses, but do not want to wear them for your photos, please try to take them off about 30 minutes before your session to avoid any red marks on your nose.

I hope that you will find this helpful! Basically, if you stick to classic, simple and complementary pieces, makeup and accessories, you can’t go wrong! Here are a few of my favourite past headshots to give you some ideas.

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